Why small businesses should consider SEO

But why do you need to invest in SEO anyway? Is it really necessary if you’re a small business? The answer is a resounding “yes”. SEO helps your audience to find you online and it also moves them through each stage of the buying cycle: It builds awareness. It’s...

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A Webmaster’s Guide to Migrating a Site to HTTPS

If you've been paying attention then you already know that Google announced back in 2014 their intention to use HTTPS as a Ranking Signal.  So, this article is focused on how you can actually switch your site to HTTPS as smoothly as possible. Example of a Chrome v38...

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WHO’S AFRAID OF SOCIAL MEDIA?

Every day we meet professional people who tells us they don’t get social media marketing. They are smart, successful and switched on – but there’s something about using Twitter, Facebook or Google + that simply mystifies them. The trouble is, you can’t afford to...

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BASIC SEO GUIDELINES

Title Tags - The most important location to place your page's chosen keywords is within the HTML tag. These are the keywords that literally tell the search engines what your page is about. For users, the title tag is the text that shows up in a browser window header...

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CREATE AN XML SITEMAP

A sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, plus how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl...

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