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Will SEO Die?

Will SEO Die?

Nobody knows what’s going to come next. We can have a good guess at what’s going to happen over the next few years, but predicting the next decade will be tricky. As search engines get smarter so do SEOs and vice versa. As webmasters find new ways to rank, Google brings in new updates which make it a bit trickier to use these new techniques.

What’s happening to Google AdWords?

What’s happening to Google AdWords?

Google’s latest venture has started to roll out for some users. This rebranding is in place to celebrate the AdWords platform in a way that draws attention features of the platform other than search ads. These include YouTube, Gmail and Maps adverts. The formats that...

What is Web Hosting?

What is Web Hosting?

Web hosting is one of the important parts of having a website. It’s what makes your site accessible via the World Wide Web. It’s a cost-effective, easy to maintain option as a small site, as you don't need to pay for the full server. One of the largest providers of...

How Having a Blog Boosts SEO

How Having a Blog Boosts SEO

Having a blog doesn’t just keep your customers updated on your latest products and offers. It also offers valuable SEO potential. Getting found in results pages for products alone can be tricky, so how do you make sure you stand out? Our top tip is keeping an up to...

A Quick Guide to Backlinks

A Quick Guide to Backlinks

What are backlinks? How do I use them? Why do I need them? How do I add or remove them? Simply put, a backlink is where a different website has included a link to one of your pages. If what Google qualifies as a 'good quality' website links to one of your pages, this...

How Your Keywords Might Hurt Your Site

How Your Keywords Might Hurt Your Site

When you create content for your site, who are you really writing it for? You may be writing for search engines first and people second. This could negatively affect your rankings. We all know that the way to rank highly in SERPs is for your content to be rich in...

Why Small Businesses Should Consider SEO

Why Small Businesses Should Consider SEO

But why do you need to invest in SEO anyway? Is it really necessary if you’re a small business? The answer is a resounding “yes”. SEO helps your audience to find you online and it also moves them through each stage of the buying cycle: It builds awareness. It’s...

A Webmaster’s Guide to Migrating a Site to HTTPS

A Webmaster’s Guide to Migrating a Site to HTTPS

If you've been paying attention then you already know that Google announced back in 2014 their intention to use HTTPS as a Ranking Signal.  So, this article is focused on how you can actually switch your site to HTTPS as smoothly as possible. This is the biggest...

Who’s Afraid of Social Media?

Who’s Afraid of Social Media?

Every day we meet professional people who tells us they don’t get social media marketing. They are smart, successful and switched on – but there’s something about using Twitter, Facebook or Google + that simply mystifies them. The trouble is, you can’t afford to...

Basic SEO Guidelines

Basic SEO Guidelines

Title Tags - The most important location to place your page's chosen keywords is within the HTML tag. These are the keywords that literally tell the search engines what your page is about. For users, the title tag is the text that shows up in a browser window header...